Skills & Expertise

Victoria Maquinalez - Skills & Expertise in Digital Marketing and Beyond


 

Email Marketing

  • Oracle Eloqua Marketing Cloud Software
  • Salesforce CRM
  • Campaign coordination and strategy
  • Inbound marketing/lead generation
  • Marketing automation
  • Audience segmentation and targeting
  • Light HTML coding and visual and functional Q/A
  • Mobile optimization and push notification strategy
 
 

Digital Marketing

  • Facebook Ads Manager / Power Editor
  • Audience segmentation, i.e. lookalike audiences, target demographics, et cetera
  • Audience analytics - Google, Facebook
  • Campaign performance reporting
  • Google AdWords
  • Google Analytics
  • SEO
 
 

Grassroots Marketing

  • Event-planning, budgeting, and execution
  • Identifying target markets and demographics
  • Establishing rapport with community leaders and organizations
  • Copywriting and design of flyers, advertisements, and social media campaigns in both English and Spanish
  • Optimizing strategy after identifying opportunities and limitations within market to drive ROI
 
 

Creative

  • Adobe Photoshop
  • Copywriting/copyediting
  • Video production and editing
  • Digital and film photography
 
 

Education + Certifications

    • Bachelor of Science, Marketing
      California State University, Northridge - Awarded July 2016
    • Fundamentals of AdWords - Certification
      Google Partners - In Progress
    • Email Marketing - Certification
      HubSpot Academy - In Progress