Marketing projects completed at CSUN.
My time as an undergraduate at California State University, Northridge allowed me to explore the vastness of marketing and its application across various industries. Below are projects I worked on in my final year.
MKT 449: Marketing Management Seminar (Summer 2016)
Team collaboration surrounding a hypothetical consultation of maximizing the profitability and attendance of the 2012 London Summer Olympics. Resulted in the proposal of the introduction of ticket payment plans, event ticketing tier systems, and customer engagement via social media and advertising. PowerPoint Presentation design strategized and created myself.
MKT 346: Market Research (Spring 2016)
Research study focusing on the brand appeal of the ridesharing service Uber as opposed to its competitor Lyft in the greater Los Angeles area. Utilization of statistical analysis, primary and secondary research, and Qualtrics survey design and distribution to over 100 participants of varying gender, socioeconomic background, and in the age range of 18 - 40+. Concluded the marketing efforts, brand strength, and familiarity of strengthen Uber's audience in the greater Los Angeles area in comparison to Lyft.
MKT 304: Introduction to Marketing Management (Fall 2015)
Thorough group research report analyzing the marketing mix ("Four Ps") of Anheuser-Busch's Budweiser Chelada beverage. I focused on the product aspect of the marketing mix: encompassing the cultural origin of the michelada in Mexico and crossover of the drink in the United States market, target markets/demographics, branding and packaging, and the life cycle of the product.